‘How Marketers Should Think About Ebooks in 2014’ – HubSpot
The latest article on HubSpot blog is titled “How Marketers Should Think About Ebooks in 2014”.
Ramesh Ranjan says, “While the importance of providing great content to searchers has been highlighted and preached for a long time, 2013 was the year the content engine exploded. More and more businesses are jumping on the content bandwagon.
It’s not about creating just ebooks or just blog posts. We’ve learned that a healthy variety in the kinds of content you produce is best. This means videos, infographics and more. It keeps your audience expecting something different each time they come back to your website.
It also shows that you’re more willing to educate your readers with valuable information that will make their life simpler or purchase easier“.
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