The latest article on HubSpot blog is titled “5 Trends in Short-Form Video to Reinvigorate Your Content Strategy”.

Sasha Laferte says, “Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement.

With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing itsvideo feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. With consumers’ online video engagement higher, patience shorter, and free time smaller than ever, short-form video is an extremely important part of marketing strategy“.

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy

HubSpot

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