‘7 Ways To Make Content Marketing Work For Your Brand’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “7 Ways To Make Content Marketing Work For Your Brand”.
Liz Papagni says, “What’s the difference between brands who succeed and those who struggle to make content marketing work?
While the answer is certainly quality in many cases, it’s also much more complex than that. Content marketing programs can fail due to a lack of a defined mission, poor goal-setting, or even a poor understanding of how the brand’s buyer personas engage with platforms for product research. While half of brands today have a defined content strategy in place, only 32% of marketers consider themselves effective at creating content. Whether you’re just beginning to transition your brand into a publishing mindset, or you’re refining your current efforts into a more integrated approach“.
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