Experian Releases ‘2014 Digital Marketer Report’
Experian has released ‘2014 Digital Marketer Report’. This report presents rich data on how consumers are using email, mobile, social media and search, and how those channels intersect
Bill Tancer says, “This year’s report provides an added emphasis on the actionable insight that follows when you obsessively pursue an understanding of your customer.
Let’s face it: there is no shortage of massive data sets accessible to today’s marketer. Successful practitioners, however, have discovered the value in performing data triage, or limiting their emphasis to data that can be employed to acquire, retain and maximize customer relationships. Through extensive analysis and case studies, The 2014 Digital Marketer: Benchmark and Trend Report provides examples of how you can employ data, targeting and cross-channel marketing to achieve measurable results“.
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