‘How to Find the Path to Useful Content That Works’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Find the Path to Useful Content That Works″.
Baer says, ” 600,000 emails sent to 50,000 names and a trend has emerged.
Your company is probably not unlike ours: You are trying to sell products and services to your target customers. Your solution is unique but there are many others out there with close enough replicas and their marketing can, and probably does, sound exactly the same as yours. There are many moving parts to your demand generation efforts: gathering names, building content, distributing content through as many channels as possible and using analytics to see what works”.
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