‘Make your emails ring with a “tap 2 call” button’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “Make your emails ring with a “tap 2 call” button”.
Jim Kelley says, “In email marketing, one of the most fundamental units of measurement is the “click.” It’s pretty much the email marketing version of the Like button, and we use this data to determine various findings; to see how many people wanted to “learn more,” or persuaded to “buy now” or perhaps excited to “watch video.” Clicks are extremely versatile, having the ability to take the viewer to a brand’s website, Facebook page, YouTube channel, a PDF and so on. But here’s the big question marketers have been asking: can a clickable button dial a phone number? And if so, is it possible to determine how many people “tapped 2 call” from an email?“.
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