‘2 Ideas for Customizing Email Content: Weather and Language Personalization’ – Silverpop Blog

David Pyrzenski says, “Recently, I delivered a Webinar for Retail Online Integration on personalization strategies for email campaigns. The discussion revolved around how to develop an approach for reaching customers in an individualized fashion, including the use of dynamic content for interest-relevant images, relational table content for abandonment programs, and Send Time Optimization for delivery at the right time.The nice thing is that most of these suggestions are easy to implement out of the box and don’t take a lot tweaking to your current content or targeting. And there are so many options to choose from, that even with 45 minutes of best practices and use cases, we barely scratched the surface of what’s possible with modern behavioral marketing platforms“.