‘3 Steps to Scare Your Audience Into Action’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “3 Steps to Scare Your Audience Into Action (And Still Sleep at Night)”.
Amy Harrison says, “ If threatened, we move into action.
At one time your ancient ancestor jumped because an animal was about to eat him. Today, that motivation can be just as strong for someone with arachnophobia seeing a spider.
Great copywriting compels action, so it’s no surprise fear is used in marketing.
But to do it well (and still be able to sleep at night), you need to know a few things about scaring your reader into action“.
3 Steps to Scare Your Audience Into Action (And Still Sleep at Night)
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