‘How Marketers Find and Consume Information’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Marketers Find and Consume Information”.
Ayaz Nanji says, “Just over half of marketers (51%) first turn to news websites to find news/information, according to a recent report from PAN Communications.
Twitter is the second most popular source for news/information (24% say it is their primary channel), followed by blogs (15%), and LinkedIn Groups (4%).
Compared with 2012 results from the same survey, use of news websites as a primary source has decreased 14%, whereas the use of Twitter and blogs has increased 3% and 6%, respectively“.
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