‘Why Marketing Automation Is the Great Equalizer for SMB Marketers’ – Silverpop Blog

Drew Prante says, “It’s hard to imagine the pre-Internet world, isn’t it? It’s akin to thinking about life without cars, television or cellular phones. People born prior to 1985 likely remember a time when browsing, evaluating and purchasing products meant either waiting for a retailer’s monthly catalog to arrive in the mail or jumping in the car for a trip to a boutique, mall or department store.Today, it’s a whole different ballgame. The advent of digital commerce has not only put a wealth of information and the ability to browse and purchase at our fingertips, but it’s also removed most of the barriers to market entry that existed in a purely brick-and-mortar world“.