‘The Marketing Challenges of Twitter’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “The Marketing Challenges of Twitter”.
Allison Howen says, “Despite Twitter’s popularity over the last eight years, the majority of brands still face marketing challenges on the social network.
According to a recent survey conducted by Social Media Marketing University, 96.2 percent of brands report having challenges with using Twitter to achieve specific goals. Moreover, 45.1 percent of brands claim their greatest challenge on the social network is measuring return on investment (ROI) and results, followed by building an audience (42.1 percent) and engagement (36.8 percent). Regardless of those statistics, the survey shows that 64.9 percent of brands still think Twitter is an effective marketing tool“.
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