Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “This Is The Usually Absent Secret Ingredient of Content Marketing″.

Baer says, “I believe these things: – The best content is content that people cherish, not content that people tolerate. – The best content is content that people want, not content that companies think they need. – The best content is content so useful that people would pay for it if you asked them to do so”.

This Is The Usually Absent Secret Ingredient of Content Marketing

Jay Baer’s ‘Convince & Convert’ Blog

Sharing is caring