The latest ClickZ blog post is titled “3 Ways to Maximize Email Marketing Results This Year”.

Kara Trivunovic says, “The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers.

While the vast majority of subscribers – some estimate as high as 80 percent – admittedly subscribe to email lists purely to receive coupons, discounts, and deals, email is emerging as a powerful tool for gathering, analyzing, and applying customer data“.

3 Ways to Maximize Email Marketing Results This Year

ClickZ Blog

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