‘5 Dangerous Myths about Marketing Automation’ – HubSpot
The latest article on HubSpot blog is titled “5 Dangerous Myths about Marketing Automation”.
Matt Burke says, “You may have heard marketing automation isn’t good for your business, or it’s hard to manage and can get you into trouble—and while there will always be freak, one-off examples that give TMZ a run for their money, marketing automation is inherently great for your business.
Not all companies will have a controversial tweet that goes out at the wrong time harming the brand, and not all companies need to dig into the myths that marketing automation won’t help them convert and close more leads. But what exactlyis marketing automation?“.
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