‘Email Marketing: Change in CTA copy increases clickthrough 13%’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Change in CTA copy increases clickthrough 13%”.

John Tackett says, “The “ask.”

When you strip marketing down to its core, your call-to-action is arguably the most important element in your email marketing.

If you get it just right with your copy, customers will give their permission with clicks, downloads, a purchase or whatever desired action is intended.

Get the copy wrong, however, and a CTA is becomes “ignore-the-action” from the customer’s perspective.

So what role does copy play in the success of a CTA?”.

Email Marketing: Change in CTA copy increases clickthrough 13%

MarketingExperiments Blog