‘The Anatomy of a Good Testimonial’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “The Anatomy of a Good Testimonial”.
Frank Spohr says, “Did you know that every positive testimonial you receive is not necessarily good for your business’s selling process? Sometimes good testimonials can work against you by failing to trigger important psychological cues in your prospect’s mind and actually make you seem less credible. I’m not talking about blatantly fake testimonials either. Those types of testimonials wreak of scam-artistry and are extremely easy for people to spot. The type of testimonial I’m talking about is one you get from a happy customer that says how great it is to work with you and your company“.
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