‘The Case For Content Automation’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The Case For Content Automation”.
Damon Ragusa says, “Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half.
We wanted accountability and consistency. The result was marketing automation, and you don’t have to go far into the inbox or the RSS feed to find someone singing the praises of marketing automation. It unifies sales and marketing. It uncovers and values business leads. It adds discipline and consistency to client and customer relationships. All good. Now for the next level“.
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