‘21 Content Curation Tools’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “21 Content Curation Tools”.
Kunle Campbell says, “Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then offer those collections to your own fans and viewers. While this has the advantage that it’s a lot easier to make a playlist than it is to write, perform, record, mix, and release a couple of dozen songs — it’s way easier to curate than to create, in other words — content curation has other benefits too.
Curation isn’t uncreative. It’s a way of interacting with other people’s work. Some examples of well-curated content might be the mix tapes that top hip-hop artists put out. Yes, some of their own work sometimes makes the cut, but so does material from their less-well-known friends and collaborators. So do rarities and stuff from up-and-comers”.
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