‘How content marketing can cater for increasingly savvy customers’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How content marketing can cater for increasingly savvy customers”.

Ben Davis says, “Content marketing is a big deal, but the term will disappear as we realise all marketing is defined by its content.

Econsultancy’s Chris Lake made a similar point when recently introducing a list of great content from brands. He argued that the difference between advertising and content is moot.

Shouldn’t all advertising be thought of as at least one of: funny/useful/inspiring/informative etc? Obviously the answer is yes, but the reality is a little different.

Content marketing is still a hugely popular term. One can point to tens of thousands of Google searches every month, the jagged rise of the term shown on Google Trends, and the astounding success of Lake’s periodic table of content marketing, which has been shared more than 5,000 times in less than a week“.

How content marketing can cater for increasingly savvy customers

‘Econsultancy’ Blog