‘The Secrets to Creating a Lead-Generating Ebook’ – HubSpot
The latest article on HubSpot blog is titled “The Secrets to Creating a Lead-Generating Ebook”.
Erik Devaney says, “Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right?
Wrong.
It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem like it’s in the actual writing of the ebook. In reality, the written content is just one of many moving parts.
Before you even begin typing, there’s a lot to do. From identifying your target audience, to brainstorming a relevant topic, to establishing a production timeline based on your available resources“.
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