‘Will You Join Us in Destroying These 3 Webinar Myths?’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Will You Join Us in Destroying These 3 Webinar Myths?″.
Baer says, “All demand generation webinars are not created equal.
Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences. Others are covert sales pitches that simply don’t connect and are boring.
To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. Done right, they are very effective at raising your brand awareness and thought leadership while driving fresh new sales leads”.
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