‘4 Things to Scratch Off Your Marketing Budget’ – HubSpot
The latest article on HubSpot blog is titled “4 Things to Scratch Off Your Marketing Budget”.
Chris Handy says, “Your marketing budget is being tugged on from several different directions. Sometimes its difficult to know what to invest in.
In this article I will round up four things to scratch off your budget, and what to do instead.
1) Un-optimized Pay Per Click Advertising
The header might sound like a no-brainer, but you’d be surprised how many businesses shell out money every month for paid traffic that goes to just the home page. Or includes an ad that isn’t relevant. I have seen some very poorly targeted ads“.
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