‘Better, Not More: 3 Ways to Maximize Email Marketing Data’ – ‘Mashable’

Kara Trivunovic says, “The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers.

While the vast majority of subscribers — some estimate as high as 80% — admittedly subscribe to email lists purely to receive coupons, discounts, and deals, email is emerging as a powerful tool for gathering, analyzing, and applying customer data“.