‘Persona Marketing: NetProspex increases website visit duration 900%, lifts marketing-generated revenue 171%’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Persona Marketing: NetProspex increases website visit duration 900%, lifts marketing-generated revenue 171%”.
Allison Banko says, ” Your customers aren’t all one and the same — they’re one of a kind. With today’s technology, you can ensure your marketing approaches them that way, too. Identifying your buyer personas is one of the first steps you can take to formulate a fruitful relationship with your audience.
Discover how NetProspex molded its website on its buyer personas to create a customized experience for visitors, producing a 900% increase in visit duration and a 171% increase in marketing-generated revenue“.
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