‘7 Strategies to Optimize Your Email Marketing Campaign’ – ClickZ Blog
The latest ClickZ blog post is titled “7 Strategies to Optimize Your Email Marketing Campaign”.
David Bakke says, “Pinterest might be flashy and Twitter might be trendy, but old-school email is still the best in the business when it comes to generating customer interaction and sales. When you send an email to a list of customers or clients, you’re reaching targeted individuals who opted-in to receive your content. That means they’re already primed and ready to follow through on whatever you’re offering.
However, your email campaign is only as good as the follow-through you give it. Don’t miss out on potential sales because you failed to optimize your mailings“.
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