The latest ‘MarketingExperiments’ blog post is titled “Call-to-Action Button Copy: How to reduce clickthrough rate by 26%”.

Daniel Burstein says, ““Start Free Trial” | “Get Started Now” | “Try Now”

One of the above phrases reduced clickthrough rate by 26%.

DON’T SCROLL DOWN JUST YET

Take a look at those three phrases. Try to guess which phrase underperformed and why. Write it down. Heck, force yourself to tell a colleague so you’ve really got some skin in the game.

Then, read the rest of today’s MarketingExperiments Blog post to see which call-to-action button copy reduced clickthrough, and how you can use split testing to avoid having to blindly guess about your own button copy”.

Call-to-Action Button Copy: How to reduce clickthrough rate by 26%

MarketingExperiments Blog

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