‘Call-to-Action Button Copy: How to reduce clickthrough rate by 26%’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Call-to-Action Button Copy: How to reduce clickthrough rate by 26%”.
Daniel Burstein says, ““Start Free Trial” | “Get Started Now” | “Try Now”
One of the above phrases reduced clickthrough rate by 26%.
DON’T SCROLL DOWN JUST YET
Take a look at those three phrases. Try to guess which phrase underperformed and why. Write it down. Heck, force yourself to tell a colleague so you’ve really got some skin in the game.
Then, read the rest of today’s MarketingExperiments Blog post to see which call-to-action button copy reduced clickthrough, and how you can use split testing to avoid having to blindly guess about your own button copy”.
Call-to-Action Button Copy: How to reduce clickthrough rate by 26%
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