eMarketer is  hosting a webinar featuring Debra Aho Williamson on Thursday, April 17 at 1.00 pm EST. The topic of the webinar is “Six Guidelines for Measuring Real-Time Marketing Success”.

eMarketer team says, “Real-time marketing (RTM) has captured marketers’ attention. However, questions remain about where real-time techniques fit in a marketing plan, how much money brands should invest and whether the results are worth the cost and effort.

Join eMarketer for a free webinar that covers six guidelines for measuring the results of RTM and details strategies used by select leading brands.

The webinar will address these key questions:

  • Why is it important to measure RTM?
  • What role do social media metrics play in assessing RTM’s effectiveness?
  • How can brands determine RTM’s business impact?
  • What strategies are used by marketers like MINI, Nestlé Purina and Visa?“.

Webinar Details

Organizer:  eMarketer

Key Speaker: Debra Aho Williamson

Topic: Six Guidelines for Measuring Real-Time Marketing Success

Day/Date: Thursday, April 17

Time: 1.00 pm EST – Time Zone Converter

Register for webinar details.

‘Six Guidelines for Measuring Real-Time Marketing Success’ Webinar

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