The latest article on  ‘Marketing Land’ is titled “The Fatal Mistake Content Marketers Are Making With Nofollow”.

Danielle Wiley says, “RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag, there’s simply no value any more in online promotions for brands and agencies.

After all, if a sponsored link can no longer provide a direct PageRank boost, what’s the point? Everyone knows the only reason to bother promoting a brand online is for the improved search engine rankings.

Did you detect a hint of sarcasm there? I hope so, because when marketers focus too much of their attention on search engine optimization (SEO), they lose sight of the big picture. SEO is no longer solely about increasing rank; it’s about traffic, revenue and brand engagement“.

The Fatal Mistake Content Marketers Are Making With Nofollow

Marketing Land

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