‘Recycled email addresses may threaten consumer trust’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “Recycled email addresses may threaten consumer trust”.
Monique Robbins says, “Both Microsoft and Yahoo! announced new procedures for recycling inactive email addresses. Usernames that have been inactive for 360 days will be deactivated and reoffered to new users. From a consumer’s perspective, these policies will allow for more new users to claim usernames they may prefer (such as johndoe) as opposed to more awkward alternatives (like johndoe1983.) However, the recycling of these old addresses brings up a host of security concerns, especially for the owners of the old accounts, whose personal emails may now mistakenly be sent to the wrong person.
While Microsoft has been rolling out the new policy quietly with its Hotmail, Live and Outlook accounts, Yahoo!’s transition has been much more drastic“.
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