‘How B2B Publishers Can Succeed with Client-Focused Inbound Marketing’ – HubSpot

The latest article on HubSpot blog is titled “How B2B Publishers Can Succeed with Client-Focused Inbound Marketing”.

Steve Diogo says, “The explosion of inbound content marketing has sparked endless hand wringing among B2B publishers who are already struggling to prove their relevance in a digital-first world. Why? Because publishers who have long survived on traditional advertising don’t like their clients hearing that they should become publishers of their own content.

“As if we didn’t have enough competition,” they cry. “Now you want our advertisers to compete with us?”

But let’s take a breath and look at the opportunity here. As Daniel McCarthy stated on his blog“.

How B2B Publishers Can Succeed with Client-Focused Inbound Marketing

HubSpot