‘39.6% of Ads are Not Viewable’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “39.6% of Ads are Not Viewable”.
Pete Prestipino says, “New data from Pointroll indicates that a significant portion of display advertising isn’t being seen by users.
Pointroll’s Benchmark Report 2013, which evaluated 100 billion ad impression from various exchanges, found that only 60.4 percent of online ads were viewable in 2013.
Publishers in the “Sports & Recreation” and “Employment” had the highest viewability rates in 2013, according to Pointroll, with viewability rates of 72.6%. News sites came in a close second at 70.7%, followed by Comics & Humor (67.6%) and Games (67.5%)“.
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