‘Digital Ad Spending in 2014’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Digital Ad Spending in 2014”.
Pete Prestipino says, “Digital ad spending will reach $137.53 billion this year according to recent estimates from eMarketer.
Digital spend will be up 14.8% over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media spending worldwide. That’s up from about one-fifth of spending in 2012, and it is set to rise to nearly one-third of the total by the end of our forecast period, when advertisers around the world will invest $204.01 billion in digital“.
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