‘Personalisation: where to start and what’s to come’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Personalisation: where to start and what’s to come”.
Heather Hopkins says, “Last week I moderated the roundtables at our Digital Cream London event on personalisation and I wanted to share some of the themes and takeaways from these sessions.
Personalisation is certainly on the radar. It was named this year’s top digital priority by B2C marketers in our Quarterly Digital Intelligence Briefing published in January.
But this is a nut we have not yet cracked. Whilst it’s an exciting opportunity, it is also a long-term priority“.
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