‘Copyblogger’s 2014 State of Native Advertising Report’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Copyblogger’s 2014 State of Native Advertising Report”.
Demian Farnworth says, “ Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations.
Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors article in particular.
First off, the theme of the article matches the brand’s values: Captain Morgan was a real live pirate who thrived on adventure and raw conquest — a theme not too foreign to BuzzFeed readers.
Moreover, the article matches the editorial standards of BuzzFeed: a list with big images and short, quirky copy — a format their audience expects“.
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