‘Three Brands Will Inspire You With Their Social Depth Strategies’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Three Brands Will Inspire You With Their Social Depth Strategies”.

Kim Celestre says, “If you don’t understand what social depth is, just go to your favorite retail brand website. Most likely, you will find either ratings and reviews and/or colorful photo galleries on the site, providing you with customers’ written and visual perspectives of the brand’s products. And if you are a business decision-maker, chances are that you have stumbled on an interesting blog or two on a B2B brand site. Social depth is not a new concept, but brands are increasingly coming up with creative ways to use social content to inspire and influence buyers who are on their website(s). This is because social content helps move buyers from exploration to a purchase“.

Three Brands Will Inspire You With Their Social Depth Strategies

The Forrester Blog