‘How marketers are using emails to help the sales force’ – MarketingSherpa Article
MarketingSherpa has published an article titled “How marketers are using emails to help the sales force”.
Daniel Burstein says, “””Since expanding into email marketing, our sales force is showing a higher rate of qualified lead conversions, as they are better prepared with the working knowledge of what the prospect has proactively shown an interest in.” – Marketing Director
The above quote is from the MarketingSherpa Email Marketing Benchmark Report survey, the source of this week’s chart showing where in the sales funnel marketers are most, and least, likely to use email marketing“.
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