‘5 Steps to Content Marketing Awesome – You Can Do This!’ – TopRank Blog
The latest TopRank blog post is titled “5 Steps to Content Marketing Awesome – You Can Do This!”.
Lee Odden says, “Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store.
Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are more powerful for attracting a loyal following of customers and advocates than the anticipation to see what’s coming next“.
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