‘IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles”.
Greg Sterling says, “The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time.
The 2013 numbers grew by 17 percent over 2012. Last year the IAB reported $36.6 billion in full year ad revenue.
One of the highlights, mobile ad revenue hit nearly $7.1 billion, doubling from last year’s $3.4 billion. Digital video also grew significantly to reach nearly $3 billion“.
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