The latest article on  ‘Marketing Land’ is titled “Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 1”.

Shari Thurow says, “Here is the scenario: I am speaking at a conference about the 7 Facets of the User/Searcher Experience. Whenever I can, I try to provide case studies and usability test results to help illustrate each facet.

Inevitably, there is somebody in the audience that stereotypes search engine optimization (SEO) professionals. What could an SEO possibly know about the user experience? From my perspective, usability is at the top of my UX list. Findability is intricately intertwined with usability. People can’t use what they can’t find.

Through field studies and multiple usability tests, I learned that some users refused or were unable to accomplish specific tasks on a smartphone“.

Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 1

Marketing Land

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