The latest article on  ‘Marketing Land’ is titled “Like Facebook & Twitter, Google Reportedly Teaming With Data Providers To Track In-Store Sales”.

Ginny Marvin says, “Facebook first began partnering with Datalogix to show advertisers how their ads drive offline sales back in 2012. Last year, Twitter introduced its “offline sales impact” tool, developed with Datalogix, to measure the offline sales impact of promoted and organic tweets for consumer packaged goods and automotive advertisers.

Now Google is reportedly partnering with the big data providers to track in-store conversions, according to The Wall Street Journal. Google is said to be partnering with several firms including Datalogix and Acxiom to measure the offline impact of Google AdWords ads by matching cookies on users’ computers“.

Like Facebook & Twitter, Google Reportedly Teaming With Data Providers To Track In-Store Sales

Marketing Land

Sharing is caring