‘Stop Using Social Media To Drive Sales’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Stop Using Social Media To Drive Sales”.
Gerry Moran says, “You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice.
In other words, social media does not fit neatly into a B2B marketing strategy and last-touch attribution. So, don’t think you can tweet and directly cause a million dollar sale. However, you can get on the customer’s radar and start to build a relationship with relevant content and messaging“.
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