‘What You Need to Know About Facebook’s New Ad Structure’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “What You Need to Know About Facebook’s New Ad Structure”.
Brandon Olson says, “Facebook is shaking things up yet again – this time on the advertising front with its new structure to advertising campaigns. They’re making it easier to organize, optimize and measure your ads.
Easier is good, but anytime you’re going to spend money advertising your business, you want to have a clear picture of how your ads work. Nowhere is this more true than it is online.
So let’s take a look at how Facebook ads work.
The previous campaign structure consisted of two levels: Campaigns and Ads. The new structure now consists of three: Campaigns, Ad Sets and Ads”.
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