‘Why Search Volume Doesn’t Matter as Much as You Think’ – HubSpot
The latest article on HubSpot blog is titled “Why Search Volume Doesn’t Matter as Much as You Think”.
Rachel Sprung says, “Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer’s go-to metric to figure out what keywords would be the best to optimize around.
However, as we (and search engines) have become smarter about how we optimize forSEO, that has all started to change. Why? Because these days, the emphasis should be more on quality and conversions than volume alone“.
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