The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Great results don’t always have to be complicated”.

John Tackett says, “To discover what works best for generating leads in your organization, at some point, you eventually have to do two things:

  • Wade through enough trial and error until success is the only destination left
  • Keep the process as simple as possible on that journey to reach success

For Shawn Burns, Global Vice President of Digital Marketing, SAP, keeping the company’s testing simple was instrumental in helping SAP reach some of its goals of maximizing the ROI on existing marketing.

“We can complicate everything,” Shawn explained, “and when you’re in a testing environment and you start to think about navigation, templates, images, copy, colors and buttons, you just have to sort of stop and say ‘whoa’ – clear away the madness, take it step-by-step, do simple things and see what has an impact.””.

Lead Generation: Great results don’t always have to be complicated

MarketingExperiments Blog

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