‘The Purpose of Repurposing Content’ – HubSpot
The latest article on HubSpot blog is titled “The Purpose of Repurposing Content”.
Niti Shah says, “Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as “getting the most out of a website redesign” or “repurposing content.”
When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard. After a minute or two, we started grouping them into themes. A typical brainstorming tactic“.
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