‘Will you survive the logged-in user revolution?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Will you survive the logged-in user revolution?”.
Rachel Serpa says, “If you don’t think identity plays a significant role in user experience, think again.
Case in point: I was recently browsing my favorite footwear site on my smartphone for the perfect pair of shoes, but when I returned to purchase my pair of choice via desktop, I had to spend upwards of 10 minutes trying to find it again.
How much better would my experience have been if I had instead been greeted with a personalized product showcase featuring my ‘most recently browsed’ items?“.
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