‘Facebook’s News Feed: What Changed and Why’ – ‘Mashable’

Kurt Wagner says, “As Winston Churchill once said, “to improve is to change; to be perfect is to change often.” It’s a maxim Facebook seems to have adopted wholeheartedly when it comes to the News Feed.

Posts appearing in your news feed today likely look different from the posts you saw six months ago, both in appearance and content. The simple reason for this is Facebook is learning more about you, and that means the company’s news feed algorithm is better at determining what you like and what you dislike“.