The latest article on  ‘Marketing Land’ is titled “Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%”.

Amy Gesenhues says, “In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click.

Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and social ads had approximately two times greater conversion rate and spent twice as much than users who only clicked on a search ad.

Looking at users who only clicked on social ads, Marin saw conversion and revenue rates more than quadruple for users who clicked on both social and search ads“.

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%

Marketing Land

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