‘The Triggered Emails You Need to Make Your Marketing Automation Work’ – HubSpot

The latest article on HubSpot blog is titled “The Triggered Emails You Need to Make Your Marketing Automation Work”.

Ellie Mirman says, “When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.

The inherent flaw in this strategy is that it starts with the marketer’s timeline rather than the prospect’s. The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer“.

The Triggered Emails You Need to Make Your Marketing Automation Work

HubSpot