‘The Benefits Accrue To Those Who Get There First’ – Business Insider
The latest article on Business Insider is titled “Marketers Shouldn’t Wait To Join The Latest Social Networks – The Benefits Accrue To Those Who Get There First”.
Marcelo Ballve says, “A new social network or messaging app seems to launch every week. Marketers – whose resources are already strapped keeping up feeds on Facebook, Twitter, Instagram – might look askance at the latest, hottest platform that could be all but forgotten in a year.
But even if marketers don’t have the time to devote a lot of energy to the latest social network, it still makes sense to have a presence there.
A new report from BI Intelligencefinds that much of what determines which brands win and lose on social media is who gets there first and keeps the lights on“.
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